Travel Options Project (TOP)

The Travel Options Project (TOP) is an innovative travel behavior study seeking to understand the transportation ecosystem populated by members of the University of Minnesota community.

Through the use of smartphone software developed for the research, TOP collects travel data with exceptional accuracy in a minimally intrusive format while protecting participants’ privacy. The findings will help guide transportation improvements on campus and off and advance understanding of what factors determine people’s travel choices.

Cars driving on a road near University of Minnesota